Babu was started in 2002 by Ali after not being able to find the right type of sheeting fabric she wanted for her baby Jack, nicknamed ‘babu’. Thousands of sheet sets, hooded baby towels, baby blankets and clothing items later, she is still traveling the world, designing, sourcing, manufacturing and selling Babu. Babies love Babu™.  That’s because they’ve designed every product in the Babu™ range with them in mind. Babu™ uses fabric made from the softest natural fibres to create contemporary baby bedding, clothing and accessories in classic neutral colours.


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